Famous french aperitive invented in 1837 in Algeria by Gaëtan Picon.

Picon was made from cinchona, orange peels and aromatic plants, under the name of "African Bitter".

Its success allowed the rapid development of the company which then moved to Marseille. The drink was then called "L'Amer Picon".

On his death in 1882, his son, Honoré Picon, moved the head office to Bordeaux, and ensured the good management of the business. On his death in 1905, the company took the name of "Etablissements Honoré Picon".

Nice share designed by F. Leblaud.