Société Anonyme André Citroën
Certificate - Paris 1936
Certificate issued in Paris 1936. Facsimile signature of Pierre Michelin, CEO of the Company at this time.
André Citroën (1878-1935) founded a car manufacturing company on the quai de Javel by applying the methods of Fordism. He builds a popular car that democratizes the automobile. The slogan “Forward! becomes the symbol of the firm.
In order to promote access to the automobile, André Citroën created the first consumer credit company in 1920.
André Citroën comes to the rescue of the Automobiles Mors company. Appointed Managing Director of the company by the brothers Émile and Louis Mors, he reorganized the study of customer needs, management, modernized, created new models and doubled the brand's production in ten years.
But the too rapid expansion of the company puts the firm in a bad financial position. In 1935, Michelin became the majority shareholder of the Citroën company and saved it from bankruptcy. A few years later, the launch of the 2CV, an economical car, revived the activity and also allowed for an increase in sales of Michelin tyres.
The share is illustrated with the famous chevron, emblem of the brand, recalling the process of gears with V-cut teeth.
- A. Chaix et Cie (20, rue Bergère, Paris)
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